I am an Executive Producer and Production Consultant with 24 years of experience in advertising and content production. I’ve worked across multiple roles at agencies, brands and on the vendor side of the business. This background provides me with a unique perspective in working with different departments, production partners, and clients. In addition to my larger agency work, I also provide wide-ranging production services for brands and small agencies. My experience covers big budget broadcast campaigns, highly integrated productions, low-budget digital work and so much in between. I have a passion for taking ideas, bringing them to life, and managing the process throughout that journey.
SKILLS
Expert negotiator who always delivers work true to creative vision at peak production value
Motivates teams and mentors staff to meet highest performance standards
Exceptional organization and management expertise
Works successfully with clients, team members and creative people of all levels
Delivers final product within agreed upon timeframe and budget on all projects
Master creative problem solver
EXPERIENCE
EXECUTIVE PRODUCER / PRODUCTION CONSULTANT, New York, NY (3/11 - Present)
Fred & Farid, Havas, FanDuel, adam&eveDDB, Arts & Letters, Ogilvy, R/GA, 360i, FCB, JWT, Digitas, TBWA Chiat Day & DDB
Successful production of TV campaigns, digital content, interactive games and experiential projects for clients including Four Seasons, Comcast, Molson Coors, UPS, Hertz, Verizon, Samsung, Travelers, Schick, KitchenAid, Stella, John Frieda, Delta, IBM, NY Lottery, American Express and PepsiCo.
Manage production budgets, overseeing jobs from pre-production process through shooting, editorial, visual effects, music, sound design, final audio mix and delivery.
Direct production teams and collaborate with digital development counterparts to ensure seamless and fully integrated campaign launches.
Oversee producers guiding them to success on their respective projects
EXECUTIVE PRODUCER (2/10 - 3/11)
jumP, New York, NY
Responsible for overseeing entire post-production process for commercials, features, short films, music videos, and digital content. Brands include Hershey, Mercedes-Benz, Verizon, Chevron, American Airlines and L’Oreal.
Manage day-to-day operations and staff of 20+ employees and freelancers.
Handle multiple projects simultaneously from budgeting and scheduling through completion in a fast paced environment.
HR management including recruitment, performance reviews and staff changes.
Work closely with Managing Director to help build and maintain strong client relationships.
Contributed to 10% increase in company’s annual gross profit.
SENIOR PRODUCER (12/06 – 2/10)
PRODUCER (6/04 – 12/06)
ASSOCIATE PRODUCER (6/02 – 6/04)
DDB Worldwide, New York, NY
Responsible for the production of TV, Radio and Digital advertising for clients including Anheuser-Busch, Diet Pepsi, Hertz, NY Lottery, Unilever and Merck.
Lead important creative presentations for new business prospects as well as high-profile existing clients. Responsibilities include extensive music searches and development of presentation videos used to sell concepts.
ACCOUNT EXECUTIVE (11/99 - 6/02)
DDB Worldwide, New York, NY
Serve as day-to-day client liaison and manage accounts for Bayer, YES Network, Amtrak, Irish Tourist Board and Michelin.
Lead development of television, print and radio advertising including strategy development, briefing creatives, incorporating account information and ad requirements, communicating feedback between client and agency, and obtaining final approval from client and legal departments.
Maintain production and media budgets.
Manage support staff.
EDUCATION
Plattsburgh State University of New York – School of Business
Bachelor of Science in Business Management, Concentration in Social/Organizational Psychology.
Winner of the Georgia Pacific Corporation Award for Excellence in Management.
Graduate Magna Cum Laude.